The cosmetic industry is always evolving, and so is the market. You can get any type of skincare product you may think of. Serums are also there in plenty and come in varying forms. You can get any serum brand or choose to create yours for your business. Some companies produce private label serum for customers on request. The serum can be a premium, generic or copycat version, depending on your preferences. Premium forms are the best, but they come at a high cost. This extract delves into differences between private label custom and copycat face serums.
Differences between custom and copycat serums
Unlike buying already branded serum, private labeling gives you a chance to decide what you want. To make custom formulated serums, you choose every ingredient and detail you want, and their quality is premium. A pre-existing formula is used with copycat serums, so the only thing that changes is the brand name. So what are the differences between them?
Quality of the face serums
As mentioned above, custom serums have been personalized for you and your customers’ needs. You get to carefully select the ingredient you like, the best formula to use, and the fragrance. The manufacturer keeps altering the serum’s constituents until you are satisfied with the outcome. The supplier uses the best ingredient as requested. Copycat serums are made from unkown formulas. You may not fully know what’s in the serum, how much of each element was used, or their side effects. So, the quality may be compromised, unlike with custom serums.
Pricing of the face serums
Custom serums are usually more expensive than copycat ones. A lot goes on into the customization of a product. Every step in the process requires money, and all these added up yields to the high cost. Customization involves the production of samples, testing, alterations, and much more. As for the copycat face serums, the product is ready and waiting for you to give the brand name. Once done, you can market and sell the products. There is minimal involvement in the production process, unlike custom serums, thus the low prices.
Presence of active ingredients in the face serums
Active ingredients are those meant to treat a particular problem. For example, a hydrating serum has ingredients that add moisture to dry skin. In most cases, those who customize skincare products target a specific niche in the market. In the niche, they recognize customer problems and develop items to deal with them specifically. So when picking ingredients, you choose those that will work best for your clients. Such serums are not for the majority population. Copycat serums lack active ingredients. The formula may be from a particular brand, but it targets no individuals. Anyone can use them for general facial skin benefits without solving a problem.
To sum up
Both custom and copycat serums work for the skin. However, custom types are more premium and target a certain class. Everything used in them is carefully picked, and the user’s safety is considered. Copycat serums are made for the shelves where anyone can access and lack creativity and uniqueness.